| JAY RAY
By looking at a problem from all points of view, JayRay generates powerful strategies Public relations clients approach JayRay Ads & PR with challenging problems: critical product launches, threats to reputation, skeptical communities, mergers and divestitures. Because the best solution often come from a new and objective definition of the problem, JayRay examines each issue presented from every possible point of view. Some public relations firms specialize in a particular industry, such as building products, or in a particular discipline, such as crisis management. JayRay, however, works with a variety of industries, including heath care, forest products, and e-commerce, and a variety of disciplines, such as community relations and market positioning. This diversity in both clients and experience ensures different and creative perspectives in approaching a challenge and could, for example, mean applying a consumer product launch point of view to a health care merger. JayRay works with the leaders of several of the Northwest’s most respected companies. For three decades, the firm has been known for a passionate interest in its clients’ industries and challenges. JayRay has produced Simpson Tacoma Kraft Company’s highly successful “Report to the Community” for fifteen years, supported Regence BlueShield for twenty-five years, and handled public relations tasks for Franciscan Health System for more than ten. For Historic Seattle, a not-for-profit organization concentrating on historic preservation and education, JayRay developed a strategic communications plan, in addition to performing ongoing media relations support. On the other end of the spectrum, JayRay recently helped Microchip Technologies of Arizona announce the acquisition of its new chip manufacturing plant in Puyallup. |