Helping clients frame and understand their customers and businesses – this is what TRD FRAMEWORKS is all about.

From exploring new product concepts to measuring the effectiveness of advertising, over the past 15 years TRD FRAMEWORKS has helped hundreds of clients address thousands of marketing issues. “With each new business situation, there are new risks,” says Paul Petroff, Group Vice President of Consumer/Business Technology. “We help our clients manage these risks.”

TRD FRAMEWORKS says experience and creativity makes them unique. “Our practice leaders come from a variety of industries and marketing backgrounds,” says Webb Green, Founder and Chief Executive Officer. “Whatever your organizational role, whether market researcher or product manager, we bring experience from your perspective. We also add broad perspective across industries and marketing research situations. Through this broad experience and perspective, we continue to create value for our clients and their shareholders.”

“In order to be successful long term in this business, you continually need to be creative,” adds Mr. Petroff. Some recent research projects that have tested TRD FRAMEWORKS’ creativity include:

•Understanding customer needs and the purchase process in order to optimally position new customer relationship management software.

•Exploring awareness and perceptions of new Internet technology developments and potential impacts on information technology infrastructure and strategies.

•Evaluating consumer attitudes toward competitive TV advertising to identify potential new ad campaign strategies.

•Tracking behavior and social attitudes and perceptions of teenagers in North America, Europe, and Asia.

•Worldwide tracking of advertising awareness and perceptions for consumer foods and packaged goods.

TRD FRAMEWORKS welcomes and thrives on creative challenges like these. “Don’t hesitate to pick up the phone and call us to talk about your business issues. It’s why we’re here,” says Mr. Petroff.

www.trdframeworks.com